The Rescue Pledge is a pro-bono campaign designed to change the perception of shelter dogs. I wrote the copy for this website in the fall of 2012.
- Most Effective Social Media Campaign – 2013 AiMA Awards
- Silver Award of Distinction – 2013 Communicator Awards
- Outstanding Website – 2013 Web Marketing Awards
- Best Use of Social Media in a Search Campaign – 2013 US Search Awards
Check out the copy on the Rescue Pledge website.